Brand Designer

A Brand Designer is a specialized creative professional responsible for designing the visual identity of a brand, company, or product. Beyond just designing a logo, they construct a comprehensive visual ecosystem—including color palettes, typography systems, marketing collateral templates, packaging, and brand guidelines—ensuring the brand communicates a consistent, compelling story across all digital and physical touchpoints.

• Visual Discovery & Strategy: Researching client industries, target demographics, and market competitors to establish a strategic visual direction before designing.

• Logo & Asset Development: Conceptualizing and sketching unique logos, icons, pattern systems, and graphic elements that accurately represent the brand's core values.

• Brand Guidelines Creation (Brand Bible): Compiling extensive documentation rules governing font sizes, color codes (CMYK/RGB/HEX), logo spacing, and incorrect usage guidelines to ensure consistent future designs.

• Collateral Design: Applying the brand identity across diverse touchpoints, including business cards, official company profiles, merchandise, email banners, and social media templates.

• Packaging & Print Supervision: Designing physical packaging, boxes, labels, and shopping bags, while collaborating with print shops to select the right paper materials and ink finishes.

• Inter-departmental Realignment: Collaborating closely with marketing, UX/UI, and content creation teams to ensure all newly produced company assets remain completely aligned with the established brand voice.

• Education: Bachelor’s Degree (S1) or Diploma (D3) in Visual Communication Design (DKV), Graphic Design, Fine Arts, or a related creative field. However, a high-caliber digital portfolio is the absolute number one hiring criteria.

• Portfolio Requirement: A comprehensive portfolio showcasing end-to-end brand identity projects (not just individual logos, but complete case studies displaying logo concepts, typography selection, real-world mockups, and brand books).

• Experience: 1–4 years of experience as a graphic designer or brand designer within a design agency, marketing department, or as an established freelancer.